The Southwestern Athletic Conference has fined Florida A&M University following inappropriate comments made by its marching band announcer for an inappropriate comment directed toward Alabama State’s plus-size dance team.
In addition to a $10,000 fine, Joe Bullard, the longtime Marching 100 announcer, has been suspended for the next two FAMU home contests. The conference cited its “Principles and Standards of Sportsmanship” in levying the punishment.
“Inappropriate conduct and invective language will always be met with strong action,” the SWAC said in its statement. “The Conference Office will continue to uphold a zero tolerance for such behavior.”
The conference also acknowledged FAMU’s formal apology, noting its expectation that no similar incident will occur in the future.
During Saturday’s game at Bragg Memorial Stadium, Bullard made a remark referring to the Honey Beez as “the new face of Ozempic,” a comment perceived by many as body-shaming and disrespectful. The statement sparked immediate outrage online, with video clips circulating rapidly and prompting responses from both university communities.
In his Facebook apology, Bullard stated, “My comments directed toward the ASU Honey Beez were meant as lighthearted banter, but I now recognize that they came across in a way that was hurtful and disrespectful. For that, I extend my deepest and most heartfelt apologies: first and foremost to the ASU Honey Beez, to Alabama State University, to the Alabama State University Marching Band, to Florida A&M University, and to the fans and supporters of both institutions who were in attendance, or anyone else who heard my words. To anyone who was offended, I am truly sorry.”
Florida A&M President Marva Johnson also expressed regret, issuing a statement that described Bullard’s words as “inappropriate and offensive” and assuring the public that steps would be taken to promote accountability and prevent similar incidents in the future.
Johnson praised the Honey Beez as exemplars of discipline and school pride, emphasizing that careless remarks should never diminish their artistry and dedication.
Alabama State University President Quinton Ross directly addressed the team, saying, “Honey Beez, please know that you are celebrated, valued, and admired for the joy that you bring to the Hornet Nation, and also for the bold and fearless way you represent the very best of ASU. Continue to shine, because your light cannot be dimmed by negativity.”