Two of the most iconic Historically Black Colleges and Universities—Morehouse College and Spelman College—have officially secured the trademark for “SpelHouse,” a term that has long represented the deep bond between the two Atlanta institutions. The move solidifies ownership of one of the most recognizable cultural identities in HBCU history and ensures that the schools, not outside entities, control how the brand is used moving forward.
What “SpelHouse” Represents
“SpelHouse” is more than a nickname—it’s a reflection of community, pride, and the shared experience of students from both colleges. Together, Morehouse and Spelman symbolize unity, excellence, and a legacy of leadership that extends far beyond the Atlanta University Center.
According to ClutchPoints, the schools announced that they’ve secured the official trademark for the “SpelHouse” name. In a joint statement, they emphasized that the term “represents more than neighborhood geography; it stands for shared community, history, traditions, and a legacy between two of the nation’s top-ranking and most renowned historically Black colleges and universities.”
Protecting HBCU Culture Through Trademark Ownership
By taking legal ownership of the “SpelHouse” name, both schools are taking proactive steps to protect a cultural brand that has become synonymous with Black academic excellence. The move ensures that future uses of the term—whether on apparel, events, or media—reflect the values and authenticity of the schools it represents.
The trademark also aligns with a broader shift among HBCUs to claim ownership of their intellectual and cultural property. From slogans and apparel to digital media, Black colleges are increasingly recognizing the commercial and cultural value of their influence. For Morehouse and Spelman, that means preserving a powerful symbol of unity and pride that has been organically built by generations of students and alumni.
New Partnerships and Creative Initiatives
Following the announcement, the schools revealed plans to partner with the Collegiate Licensing Company (CLC) and ProStandard to launch a limited-edition capsule collection celebrating the new trademark. Additionally, both campuses will hold a design competition inviting students, alumni, and employees to help define the new “SpelHouse” visual identity.
Participants are encouraged to honor the history of “SpelHouse” while reimagining it for the future—bringing together creativity, culture, and school spirit. The initiative reflects the schools’ commitment to keeping the community involved in shaping their brand.
This announcement also comes as Atlanta HBCUs recently received multimillion-dollar donations from the Arthur M. Blank Family Foundation, reinforcing a renewed focus on investment, growth, and institutional pride within the AUC.
Why It Matters for HBCUs
The trademarking of “SpelHouse” carries significant implications for the broader HBCU community. It represents how HBCUs can leverage brand ownership to preserve cultural authenticity while also expanding opportunities for innovation and economic development.
As universities increasingly collaborate with major brands and entertainment companies, owning their identity becomes more than symbolic—it’s strategic. Morehouse and Spelman’s move serves as a model for other HBCUs seeking to protect their intellectual property and ensure that their heritage remains in their hands.
What’s Next
The “SpelHouse” capsule collection is expected to debut soon, marking the beginning of a new era of officially licensed merchandise that authentically represents both campuses. The upcoming design competition will help establish the visual direction for the brand as it evolves into a modern symbol of unity, scholarship, and excellence.
With the trademark now secured, Morehouse and Spelman are not just protecting a name—they’re preserving a cultural cornerstone that has defined generations of HBCU pride.