Florida A&M University (FAMU) is facing public backlash and league penalties after the Southwestern Athletic Conference (SWAC) issued a $10,000 fine and a formal reprimand over inappropriate remarks made by the school’s longtime football game announcer.
The comments, directed at Alabama State University’s beloved Honey Beez dance line during last weekend’s matchup, have sparked conversations about respect, inclusivity, and sportsmanship within HBCU culture.
SWAC Issues Fine and Suspension
In a statement released on October 1, 2025, the SWAC cited violations of its Principles and Standards of Sportsmanship for “inappropriate comments and invective language” used over the public-address system at Bragg Memorial Stadium.
As part of the league’s disciplinary action, the conference levied a $10,000 fine against FAMU and suspended public address announcer Joe Bullard for two games.
The SWAC’s swift response drew support from many across the HBCU community, with alumni and fans applauding the conference for upholding a standard of respect at athletic events.
The Remarks and Public Reaction
During halftime of the FAMU vs. ASU football game, Bullard made comments that many found disparaging toward the Honey Beez, particularly singling out their appearance in a way that offended fans and dancers alike. Clips of the remarks quickly spread across social media, generating outrage and widespread criticism.
In a written apology, Bullard acknowledged that what he intended as “lighthearted banter” came across as disrespectful. “I recognize the hurt my words caused and sincerely apologize to the Honey Beez, Alabama State University, and the entire HBCU community,” he said.
FAMU leadership also released a statement condemning the remarks and promising to review internal policies to prevent similar incidents in the future.
Spotlight on the Honey Beez
The Honey Beez, founded in 2004, have earned national acclaim for their high-energy performances and their commitment to challenging stereotypes in the world of collegiate dance. The team is widely celebrated for promoting body positivity, representation, and inclusivity at ASU sporting events and throughout the HBCU dance community.
Supporters of the Honey Beez were quick to point out that the incident underscores why representation matters — and why those in positions of influence, including game-day announcers, must be held to higher standards of respect.
Cultural Accountability in HBCU Athletics
This controversy highlights the importance of sportsmanship as a reflection of institutional values. While spirited rivalries are a hallmark of HBCU football culture, the SWAC’s decision reinforces that language used in stadiums can have far-reaching consequences.
Many alumni and students have called on FAMU to provide additional training for announcers and other staff who help shape the game-day experience, ensuring future commentary uplifts rather than demeans.
Moving Forward
FAMU announced it will cooperate fully with the SWAC’s directives and explore ways to strengthen internal oversight of its game-day operations. The university expressed its commitment to creating an environment that celebrates HBCU traditions without compromising dignity or inclusivity.
As the football season continues, the incident serves as a reminder that words matter — especially in spaces meant to showcase the pride and talent of HBCU students and alumni.
HBCU Buzz will continue to follow this developing story and share updates as FAMU implements any policy changes or if further action is taken by the conference.