The 2025 HBCU football season is set to commence with a high-profile matchup as North Carolina Central University (NCCU) and Southern University face off in the Cricket MEAC/SWAC Challenge. Scheduled for Saturday, August 23, at 7:30 p.m. ET, the game will be broadcast nationally on ABC, marking a significant moment for HBCU athletics.
A Showcase of HBCU Excellence
The MEAC/SWAC Challenge has become a staple in HBCU football, offering a platform for showcasing talent and tradition. This year’s game features NCCU, representing the Mid-Eastern Athletic Conference (MEAC), and Southern University, representing the Southwestern Athletic Conference (SWAC). Both teams are coming off strong seasons, with NCCU finishing as MEAC runners-up and Southern securing the SWAC West title.
The matchup also highlights the rich musical heritage of HBCUs, with NCCU’s Marching Sound Machine and Southern’s Human Jukebox expected to deliver electrifying performances.
Building on Momentum
Last year’s MEAC/SWAC Challenge drew 1.3 million viewers, the highest in the event’s history. Organizers anticipate even greater viewership this year, reflecting the growing national interest in HBCU sports.
The game will take place at Center Parc Stadium in Atlanta, a city with deep ties to the HBCU community. The venue is expected to be filled with alumni, students, and fans eager to witness this marquee event.
A Platform for Growth
The national broadcast on ABC provides an opportunity for increased exposure for HBCU programs. It allows for broader recognition of the athletic and academic excellence within these institutions.
As the MEAC/SWAC Challenge continues to gain prominence, it serves as a testament to the enduring legacy and future potential of HBCU athletics.