As HBCU football programs attract coaches with celebrity status, discussion is still stirring about what it means.
During the MEAC/SWAC Challenge press conference, coaches participating in the game were asked to comment on several ex-NFL players, such as Michael Vick at Norfolk State, DeSean Jackson at Delaware State, and Terrell Buckley at Mississippi Valley State hired in the offseason to take over HBCU football programs.
“There’s no doubt these guys are going to bring a lot of exposure,” said North Carolina Central head coach Trei Oliver, reflecting on the recent hires in college football. “And in certain universities, the financial impact is obvious. But there are a lot of really good coaches out there who’ve been overlooked. It’s their time.”
The coach acknowledged that high-profile hires could boost network ratings and fill conference coffers, but he issued a clear reminder: “They’re going to have some work to do. It’s just not sweet anymore, in either (SWAC or MEAC) conference.”

Southern coach Terrance Graves echoed this sentiment, crediting his institution for recognizing his efforts over the years he spent rising through the ranks.
“Each university has the right to hire who they deem necessary to lead their programs,” he said. “I’m grateful that Southern University gave me the opportunity, and I’m fortunate.”
Graves continued, referencing the tough competition: “Just like Trei said, there are so many great coaches who put in the time, who just need a chance.”
During the MEAC/SWAC Challenge press conference, coaches were asked to comment on several ex-NFL players who had been hired in the offseason to take over HBCU football programs. Here is what N.C. Central coach Trei Oliver had to say: pic.twitter.com/SnZO8FYtnj
— HBCU Sports (@HBCUSports) July 17, 2025
The coaches noted that the newcomers’ star power is certain to help with exposure and publicity, but they aren’t giving up any ground, either.
“We’re not going to lay down,” Graves said. “You have to earn it. To whom much is given, much is required.”

For the traditionalists and those who’ve clawed their way up with years of hard work, the message is clear: “Just because we came up through the ranks doesn’t mean we’re taking a backseat to anyone, said Graves.