LOS ANGELES, CA — SEPTEMBER 22, 2025 — Today marks a major milestone in HBCU culture and fashion: HBCU Shop (hbcushop.co), the new lifestyle brand created to amplify and celebrate Historically Black Colleges and Universities, officially launches. Rooted in heritage, style, and pride, the brand brings together tradition and modern streetwear in fresh, meaningful ways.
Founded by Bowie State University alumni, business partners, and longtime friends — Luke Lawal Jr. (entrepreneur and CEO of HBCU Buzz) and Kyle Moore (designer and creative lead) — HBCU Shop emerges from a shared vision of cultural representation. Both men are also brothers of Omega Psi Phi Fraternity. Determined to fill a gap in the fashion landscape, they set out to build more than just a clothing line; their ambition was to forge a movement that dresses the culture in its own voice.
HBCU Shop debuts with collections across HBCU Active, HBCU Leisure, and University categories — each designed not just for wearing, but for storytelling. Every piece carries the spirit, vibrancy, and legacy of HBCUs. From bold graphics and refined color palettes to fine fabric choices and attention to detail, the brand’s offerings reflect pride, identity, and movement.
“HBCU Shop is more than a store — it’s a movement,” said Lawal. “We built this brand to represent our culture unapologetically, from campus to the city, and to create apparel that speaks to both history and the future.”
Moore elaborates on the design philosophy:
“Design is storytelling. With HBCU Shop, we’re creating pieces that feel timeless while staying rooted in the pride and creativity of our community.”
What sets HBCU Shop apart is not only its aesthetic ambition, but also the ethos behind it. This is apparel with purpose. Whether you’re on campus, out in the city, or representing your alma mater across the country, the brand aims to bridge identity and everyday wearability. The collections are intended to be relevant, authentic, and accessible — enabling wearers to express HBCU pride in any setting.
At launch, the full collection is available now on hbcushop.co, where the brand plans to continue evolving its catalog and forming collaborations with designers, artists, and institutions tied to HBCU legacy. The platform also serves as a cultural hub — a place to spotlight stories, amplify voices, and deepen connections within the community.
About HBCU Shop
HBCU Shop is a purpose-driven lifestyle brand dedicated to the culture, pride, and heritage of Historically Black Colleges and Universities. Its mission is to fuse authenticity with modern design to empower wearers to represent their heritage — boldly and confidently — every day.
Operated under HBCU Buzz, the brand leverages the founders’ background in media, entrepreneurship, and HBCU advocacy to support its vision. By integrating storytelling, design, and cultural celebration, HBCU Shop aspires to be more than a label — it aims to become the emblem of a movement.
In addition to selling apparel and accessories under its Active, Leisure, and University lines, the brand will grow through:
- Collaborations with artists, designers, and HBCU institutions
- Limited-edition drops that spotlight cultural moments or milestones
- Content and storytelling initiatives via its site, newsletter, and social channels
- Community engagement, events, and partnerships uplifting HBCU culture
By situating fashion as both a form of representation and a cultural voice, HBCU Shop seeks to uplift HBCU identity — celebrating its history and shaping its future.