ATLANTA, GA — Live Nation Urban and Student Freedom Initiative announce HBCU AWARE FEST, a historic celebration where culture meets purpose. Anchored by a multi-act concert at State Farm Arena on March 26, 2026, HBCU Aware Fest is designed to raise life-changing funds to address the student debt crisis disproportionately impacting HBCU students nationwide.
This event is a landmark moment for Black higher education.
HBCUs produce:
- 80% of Black doctors and Black judges
- 50% of Black engineers
- 40% of Black dentists
Yet the students who attend these vital institutions graduate with significantly higher debt, averaging $52,000 for Black bachelor’s degree holders — a burden that delays homeownership, family planning, and generational wealth-building.
“This isn’t charity — it’s an investment in our futures,”
says the mission behind HBCU Aware Fest.
Designed as a nationwide call to action, every dollar raised goes directly to the Student Freedom Initiative, a trusted 501(c)(3) with a scalable, student-first model that supports HBCU communities year-round.
Culture, Community, & Impact
March 21–26, 2026 will transform Atlanta into the epicenter of HBCU pride with:
- Kickoff Party
- HBCU Impact Summit
- Celebrity Basketball Game
- Divine 9 Step Show
- Laugh It Off Comedy Night
- Sunday Worship Gospel Experience
- And the HBCU Aware Fest Concert, the culminating event bringing together global headliners and cultural leaders.
Concert Lineup + Appearances
Performers include: Jill Scott, John Legend, Earth, Wind & Fire, Metro Boomin, GloRilla, Tems, Jeezy, Kirk Franklin, Coco Jones, Common, PJ Morton, Yolanda Adams, Mickey Guyton, Adam Blackstone, Travis Greene and more.
Special appearances: from Robert F. Smith, Mayor Andre Dickens, Chris Paul, Dr. Jamal Bryant, Larenz Tate, Angel Reese, Big Boi, 2 Chainz, Ryan Clark, and more.
Plus a special performance by the cast of Alicia Keys’ Broadway hit Hell’s Kitchen.
A Festival Where Music Meets Movement
“This is the kind of moment brands want to be part of — where relevance meets responsibility,” the HBCU Aware Fest team notes. The festival not only brings together world-class talent — it amplifies stories of resilience, creativity, and the future of Black excellence.
Tickets
Tickets and mission information are available at AWAREFEST.ORG