Norfolk State football is entering a new era—one defined by star power, high expectations, and a bold new price tag. The university recently announced that season ticket prices for the 2025 football season have jumped more than 80%, rising from $110 to $200 for general admission. The price increase coincides with the debut season of newly hired head coach Michael Vick and signals a major investment in the program’s future.
The decision marks the most dramatic price shift in recent school history and comes as Norfolk State prepares for five home games at William “Dick” Price Stadium. Reserved and premium seating prices are also expected to increase, although those figures have not been officially released.
Michael Vick Brings New Energy—and New Demand
The arrival of Michael Vick has undoubtedly amplified demand and excitement around Spartan football. The former NFL quarterback and Virginia sports icon was hired in December 2024 to lead Norfolk State’s football program. Since then, season ticket inquiries and social media engagement have surged, as fans prepare to see one of football’s most electric talents bring his vision to the field.
For Norfolk State, the timing of the increase is strategic. Last season, the Spartans led the MEAC in attendance, averaging more than 14,000 fans per home game. This year, with Vick at the helm, those numbers are expected to grow.
Supporting Student-Athletes Through Revenue Sharing
Beyond coaching headlines, the university has tied the new pricing structure to a larger shift in collegiate athletics. Norfolk State is participating in the NCAA’s new revenue-sharing model, established through the House v. NCAA settlement. Under the agreement, schools are now permitted to share a portion of their revenue with student-athletes.
According to the university, a portion of each ticket sold will directly support Spartan athletes through Name, Image, and Likeness (NIL) earnings. It’s a historic step for Norfolk State—and for HBCU athletics broadly—as institutions adapt to changing expectations around player compensation and support.
Athletics Director Melody Webb emphasized that the new structure is part of a broader commitment to student-athlete success, stating that the increased ticket revenue will help enhance resources and experiences across the board.
Key Details for Fans
The 2025 home schedule includes matchups against Towson, Virginia State, Sacred Heart, South Carolina State, and Morgan State. Tickets are available now and can be purchased online or in person at the NSU Ticket Center on weekdays from 9:30 a.m. to 5:30 p.m. Students currently enrolled at Norfolk State and children under six will receive free admission.
The general admission season ticket is now set at $200, while single-game tickets and reserved packages are expected to be announced in the coming weeks.
A Pivotal Year for Spartan Football
The increase in pricing reflects a bigger moment for Norfolk State football. The combination of a high-profile head coach, new NCAA compensation policies, and an energized fan base has created a rare window of momentum for the program. Now, it’s up to the Spartans to deliver—on the field and at the box office.
With Michael Vick’s debut season just weeks away, Norfolk State is hoping the investment pays off. Fans, alumni, and supporters will be watching closely to see how this bold move reshapes the program—and what it means for the future of HBCU athletics.