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HBCU Plus owners begin partnership with sports data firm

HBCU Plus owners begin partnership with sports data firm

Urban Edge Network, the owners of the popular HBCU Plus streaming platform, has announced a partnership intended to raise the company’s profile and Black College sports.

It was announced on Tuesday that Stats Perform, a leading sports data and artificial intelligence firm, will assist UEN with securing sponsorships and advertisements for broadcasts, as well as provide HBCU Plus with the use of its live Opta sports data and research.

UAPB football
Photo: Mickey Welsh/Advertiser

“Stats Perform brings us a unique blend of long-term pedigree and cutting-edge sports data and AI that is proven both to grow fans and unlock new monetization opportunities. It was the first name mentioned by every sports broadcast exec I spoke to,” UEN co-founder and Chief Revenue Officer Hardy L. Pelt said in a statement released by SP. “Stats Perform also brings a genuine commitment to raising the profile of college athletes through its extensive FCS coverage and initiatives. We couldn’t have hoped for a better fit as we strive to hit new heights of audience and revenue growth for our platforms and partners.

“Urban Edge Network is known as a trailblazer in the sports broadcast industry,” Stats Perform Chief Revenue Office Steve Xeller added. “We’re very proud that our deep and broad sports data services and FCS platforms meet their needs, both to enrich their coverage and provide new monetization opportunities, as well to expand awareness of the fantastic achievements of the HBCU teams and athletes. Our missions align closely and it’s an honor to be selected as their partner.”

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