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Wednesday, July 17, 2024

Howard NIL collective signs deal with Black-owned energy drink company

Howard NIL collective signs deal with Black-owned energy drink company


Howard University’s The Mecca Society Collective has announced a Name, Image, and Likeness deal with Last Shot, a Black-owned and operated energy drink company in Las Vegas, Nevada. Last Shot will pay Howard athletes in company stock to promote their products and share a portion of sales from their premium drink to help the Mecca Society fund Howard sports.

Last Shot CEO Mo Owens said in a statement that “This strategic partnership with The Mecca Society will introduce student athletes to business and stock ownership.”

“Together with Last Shot, we have created what we feel is an exciting and unique compensation arrangement that can be financially lucrative for our scholar athletes as well as educational around investing,” Mecca Society Board member Eric Grant added.

Launched in 2023, The Mecca Society’s objective is to help Howard student-athletes take advantage of new NCAA rules to secure NIL partnerships, as well as build resources for the Bison athletic program.

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