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Friday, June 14, 2024

Rapper Lil Durk making HBCU appearances to shoot hoops

Rapper Lil Durk has teamed up with the soft drink Starry to make promotional appearances on HBCU campuses this spring. The Chicago rapper was at Jackson State earlier this week and will make a stop at Morgan State on April 26. He’s already made appearances in the Tidewater area after showing up at Norfolk State and Hampton at the beginning of April.

The four campus event is all a part of Starry Fizz Fest, a basketball centric event that is awarding more than $333,000 in scholarships and prizes.

Participating students will get the chance to play S-T-A-R-R-Y (a spin on the popular game of H-O-R-S-E), 3PT Knockout (a three-point shootout contest reflective of the STARRY NBA All-Star and HBCU Classic tailgate footprint), and Shaky Shot (inspired by the classic arcade game, with a moving backboard) to claim prizes like STARRY merch and gift cards. For the game of S-T-A-R-R-Y, students will have three minutes to earn six letters by successfully scoring specified shots around the court until a participant spells out S-T-A-R-R-Y where the fastest time on campus wins. One winner from each school will represent their campus at a final competition to showcase their skills and earn major bragging rights.

Rewarding the grind with Lil Durk

“Being competitive doesn’t just apply to sport, life itself is about hunger, drive and teamwork. This initiative is about rewarding students for their grind on and off the court, showing love and supporting our people while chasing their dreams,” said Lil Durk.

The winning student of the final four gets the opportunity to become one of the new faces of Starry. The winner will get an all-expenses paid trip to Kia NBA Tip-Off later this year. And like a true star with an NIL deal, their name, image and likeness will be featured on promotional materials for next year’s Starry Fizz Fest.

“Our mission with Starry Fizz Fest is to bring the excitement to basketball fans that the brand is known for while rewarding HBCU students for their passion, amplifying their talent, and offering opportunities that positively impact these universities, their students and their communities,” said Kent Montgomery, Senior Vice President, Industry Relations and Multicultural Development, PepsiCo.

Rapper Lil Durk making HBCU appearances to shoot hoops

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