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Thursday, June 20, 2024

Travis Scott’s brand highlights HBCU with new apparel line


In partnership with Fanatics, Lids, and Mitchell & Ness, Travis Scott’s Cactus Jack brand has rolled out a new clothing line that puts a spotlight on Historically Black Colleges and Universities (HBCUs).

Named “Jack Goes Back to College,” the collection was announced on Wednesday and aims to blend HBCU culture with modern streetwear.

Set to drop on April 4, the collection will be up for grabs on Travis Scott’s website, select Lids stores, Barnes & Noble College bookstores at the featured HBCUs, and Fanatics.com. The pricing of products will range from $68 to $160.

The lineup includes unique designs for Grambling State University, North Carolina A&T State University, Southern University, and Texas Southern University. It features a mix of casual wear like snapback hats, T-shirts, crewnecks, hoodies, shorts, sweatpants, and backpacks, all sporting the unique Cactus Jack twist.



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